Phone Era 手機時代

You've bought dozens of phones. This time, YOU build the next mobile empire.

From brick phones to 5G, build your phone empire. Phone Era is a deep business simulation spanning 40 years of mobile phone history (1985-2030). Design phones across three technological eras, manage a global supply chain, fight OS ecosystem wars, and battle 20+ AI competitors — each with their own personality. Start from a tiny electronics factory in 1985 with one goal: become the leader of the global mobile industry. Or go bankrupt trying.

1985. The brick phone has just entered the commercial market.

You are the founder of a small electronics factory in Shenzhen. Armed with a passion for technology and a sharp eye for the market, you decide to dive into an industry about to explode — mobile phones.

Starting from one small factory, you will design products, research technology, expand into global markets, recruit top talent, and face giant competitors. Your company could become the next giant — or it could die on its very first product.

Key Features

Three Eras, Forty Years

Brick Phone Era (1985-1995), Feature Phone Era (1996-2007), Smartphone Era (2008-2030). Each era has its own technology, design language, and market demands. Era transitions are triggered by real technological milestones.

8-Dimensional Product Design

Chipset, display, camera, battery, connectivity, storage, OS, materials. Every spec affects cost, performance, and market appeal. There is no "best" phone — only the phone that best fits your target market.

Full Supply-Chain Simulation

Raw material procurement → factory production → inventory management → global sales. From silicon wafer to retail shelf, every link matters. A supply-chain disruption means a halted production line.

OS Ecosystem Wars

Build your own OS or license a third-party one? Closed ecosystem or open licensing? OS market share directly drives phone sales. Telecom standard votes (2G/3G/4G/5G) decide the industry's direction. If your OS fails, every phone running it dies with it.

20+ AI Competitors with Personality

Each AI company has its own culture, strategy, and product roadmap. They follow exactly the same rules as you: research, manufacture, market, profit, and go bankrupt. Can you break through among Orange , Venus Star , and Robert ?

Global Market Map

North America, Europe, East Asia, Southeast Asia, South Asia, Middle East & Africa, South America. Each region has different income levels, brand preferences, and telecom infrastructure. Which market will you conquer first?

JSON-Driven + MOD Support

All game data (companies, technologies, product specs) is stored as external JSON files. Players can freely modify, create MODs, and share them on Steam Workshop.

An Empire Timeline

Every major event in your company is recorded on a living timeline. New product launches, technological breakthroughs, competitors falling one by one — look back at the end and see the empire you built with your own hands.

Our Favorite Irony

"A game about the history of phones — that refuses to launch on a phone."

This contrast is our strongest marketing hook. No microtransactions. No gacha. No stamina limits. No battery drain. Just pure PC strategy spanning 40 years of phone history. From brick phones to AI phones — build your empire on PC.